Firstly, do you feel comfortable with the idea of "entertaining" your customers? This term basically means to strengthen ties between your company and your customers.
A: Yes, I am up for it.
If you are comfortable with doing the activity or going to a place suggested by your boss or your customers, then by all means, go ahead and have fun. Get to know your customers more and discuss what needs to be discussed.
B: No, I'm not.
Why don't you feel comfortable?
B: I do not frequent clubs or pubs and I want to avoid being in a situation that will compromise my safety.
Discuss with your boss and let him know your concerns. If you have an understanding boss, he would not force you to go. However, if he forces you to make a choice between following his way or taking the high way, then it's time for you to re-evaluate things. Do you want to work with a boss who forces ideas down your throat? The longer you stay, there will only be more clashes in the future.
"Entertainment" doesn't necessarily have to be the dodgy type. It doesn't have to involve sleazy joints, lots of drinking where your safety could be compromised. You can bring your customers to restaurants/cafes/jazz lounges and other "family-friendly" places.
C: I don't feel comfortable because I get nervous around people.
In this case, you need to try to climb over the brick wall you built in your head. After more meetings with different people, you'll soon be more relaxed and less nervous. It's all a matter of building your character and learning new things.
Here's a thought: Bosses and customers are not always right. You're entitled to your own principles and ethics. Make sure the "entertainment" is not something you'll regret after. As my friend quotes, "You're not selling your soul to the company."
If you have any comments or feedbacks, please leave a comment and I will reply as soon as I can.
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